PATIENT RESOURCE FOLDERBehavioral Health Patient Discharge Toolkit
is a patient educational tool designed to help healthcare organizations who needed a better way to provide patients with clear, organized behavioral health resources during the discharge process. I designed a patient education folder that structured critical information into an easy-to-navigate format, combining content design, visual hierarchy, and print production. The folder was later white-labeled for multiple healthcare organizations, allowing providers to deliver consistent, branded educational materials that support patient understanding and follow-up care.
This was a 0→1 content and communication system designed to improve how behavioral health information is delivered at discharge.
Timeline
2019
Role
Lead Designer
Communication Design
Deliverables
Patient Discharge Folder
White-Labeled Versions
Email Marketing Campaign
Content Strategy
3x
more likely to follow post-discharge instructions when given a folder
22%
reduced readmissions within 30 days
18%
of new clients targeted within first year of launch
The Opportunity
During the discharge process, patients were often given fragmented paperwork with overwhelming information, making it difficult to understand next steps in their care. I saw an opportunity to create a more structured, patient-centered approach to delivering behavioral health resources.
Without redesigning the existing folder, I defined what information needed to exist, how it should be organized, and how it could be consistently delivered across different healthcare organizations.
Content Design & Structure
I developed the content framework for the folder, organizing information into clear, digestible sections that patients could navigate easily during and after discharge.
This included:
defining key categories of information
structuring content hierarchy
simplifying language for clarity and accessibility
designing how information flows across panels and tab inserts
The result was a system that supported both patient understanding and provider delivery.
Email Marketing Campaigns
These email campaigns were created as part of a 0→1 effort to define how the Behavioral Health Discharge Folder would be introduced to healthcare organizations.
I developed the messaging, content hierarchy, and visual design to communicate both patient impact and organizational benefits. The campaigns were designed to support sales outreach and product education by turning a complex solution into clear, actionable communication for decision-makers.
The campaigns were designed to align with other sales and educational materials, creating a consistent communication system across email, print, and phone outreach.
